A dedicated IP address means that you will have a distinctive numeric identifier on the Internet and that it won't be shared with other's Internet sites or apps as it happens with a shared hosting account. There are many uses for a dedicated IP - for example, when an SSL certificate is needed in the event that you have an online store and you need to accept online payments or in the event that you have a login form and you would like the information which users submit to be encrypted. A dedicated IP address may also be used for other applications, like a VoIP server, for instance. Moreover, it'll give more credibility and protection to your websites, as a network flood to a shared IP will not have any impact on your dedicated IP. In case you host your sites with our company and you have your own server, you will be able to get one or several dedicated IP addresses with just a couple of clicks and to use them in case you cannot use the IP provided with the hosting server.